Clik here to view.
Marketing professional and their relationship with clients – the way it...
So often in our careers, I am certain we have heard chatter about relationships with service providers, whether on the client side or the service provider side. I know I myself have heard, “the...
View ArticleClik here to view.
An important and basic marketing lesson – be true to who you are
John’s Pizzeria – with locations in NY and NJ – makes no apologies in who they are. And they shouldn’t have to. They don’t need to. cheapest viagra canada edium wp-image-798″ style=”margin: 4px;”...
View ArticleClik here to view.
Social media and the Olympics – and the strategic use of Twitter by Jordyn...
Social media is immensely important to these Olympic Games. It’s not just the way that we now know what’s going on “behind the scenes” or “in the minds of” athletes – although that is a big part of...
View ArticleClik here to view.
The unsolicited email this marketer was happy to receive
It is not too often that I am happy to get an an email, soliciting my business, from a company where I haven’t requesed to be on their email list. But in this case, I was all too glad to get a cheap...
View ArticleClik here to view.
Happy marketing in the new year ….. what a wild and crazy past year it’s...
These blog posts are among the most fun to write. 2012, oh where did yee go? Since the year is officially past, it is a perfect time for some marketing observations… First the obvious statement of the...
View ArticleClik here to view.
Milio’s Billboard Campaign – it catches the eye….but is it the right message?...
Last fall, Milio’s Sandwiches (a sub and sandwich retailer with locations in Iowa, Minnesota, and Wisconsin – and a BIG player in Madison, WI) launched the “Decent Sandwich” campaign (agency = Lindsay,...
View ArticleClik here to view.
Mistakes will happen on Social Media – fess up, move on, show you are strong
I get this question a lot when talking with clients, and when presenting on social media: “But can’t so many things go wrong? Why take the risk?” And the answer is, YES, many things can (and will go...
View ArticleClik here to view.
The Pope and the power of a brand and a brand transformation
There are very, very few examples of an instant brand. One where there is no choice other than to become one – immediately, with no planning to speak of. Celebrities, politicians, royalty,...
View ArticleClik here to view.
Social Media to Promote a Cause: A girl in a hospital, with the dream of a...
We all hear about more and more campaigns generating momentum via social media. For one, some of the harder news sources (like ‘Yahoo News’) is well known for taking causes and helping them go viral...
View ArticleClik here to view.
The Power of a Thank You (Part 1)
When was the last time you received a heart-felt ‘thank you’ from someone that made you really sit up and take notice (dare we say, made you say ‘wow’)? And part 2 of this question – when was the last...
View Article
